New customer rewards scheme launched by bmibaby
07.05.11
bmibaby has joined forces with location-based social network Gowalla to launch what it describes as a 'unique' customer loyalty rewards scheme. Its passengers are being encourged to download the Gowalla app to their iPhone, BlackBerry or Android device in order to have a chance of receiving rewards when they fly with the airline.
Participants are encouraged to use one of the check-in locations created at bmibaby's 34 destinations and 5 UK bases, and to keep a log of their movements on Gowalla before and after their flights. Once their check-in is logged, passengers will be entered into a prize draw to win a pair of flights on the airlines' network.
Julian Carr, bmibaby's managing director, said: 'We are pleased to be working with Gowalla on this new customer reward scheme. At bmibaby we embrace new social media initiatives, and we believe this is a fun way in which we can offer our customers something extra.'
Passengers can also use the Gowalla app to learn more about the sights, experiences and attractions on offer in destinations all over the world.
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